Beer Museum Coming to Brew City

The museum’s stated mission is, “to inform and teach all ages the art, culture, technology and science of malted beverages and related industries.”

Museum of Beer & Brewing
Published On: December 1, 2023

There were exciting developments on the Wisconsin museum scene this week.

No, seriously.

Word got out that the Museum of Beer & Brewing will be opening a physical space in early 2024 at the Lincoln Warehouse in Milwaukee, Wisconsin.

The museum has functioned online since it began in 2001 but has been looking to open a permanent brick-and-mortar location to welcome beer enthusiasts in the flesh.

Plans for the new museum include exhibits covering the history of brewing from its earliest days in ancient Assyria, a brewing hall of fame honoring pioneers in the field, and easy-to-understand displays explaining the fermentation process and the scientific aspects of making beer.

The thought of a museum devoted entirely to beer captured the imagination of the Drink Wisconsinbly Week in Review staff, and we began brainstorming additional attractions we’d like to see. Ideas included a tailgating space to pregame before your visit, tasteful oil paintings celebrating the natural beauty of Wisconsin’s beer bellies. We also dreamed up an actual dumpster from outside the main gate at American Family Field, overflowing with a vast array of colorful beer cans from all over the state, and an interactive display where somebody fills a mug with cold beer and then you sit on a stool and drink it, providing a fundamental understanding of how an actual bar works.

The museum is slated to open in January. You can check out their website to learn about their progress and explore their existing online resources.